Father’s Day is approaching fast, and it’s a great opportunity to promote your town or city’s Gift Card!

Dads can be notoriously hard to buy for, so a Gift Card is the perfect present. No need for your consumers to buy socks or chocs this year – if they give Dad a Gift Card, he can spend it on things like:

  • cinema, theatre or leisure vouchers
  • a meal out with the family
  • drinks on a summer evening from the local pub
  • books or magazines
  • styling products
  • beer, wine or whisky
  • clothing (OK, even socks if he really wants them!).

Basically, the dads will be able to buy whatever your participating retailers and venues are offering, in their own time and over several visits if they want.  Individual shops, bars or restaurants could also be highlighted if they’re doing special Father’s Day deals – it’s a great opportunity for a tie-in with the Gift Card.

So the dads get what they want, the kids know they’ve bought a great gift, and your town or city benefits – everyone’s happy. That’s a great message to get out there!